Intel 5G for Washington DC
As a number of legal battles ensued, Intel found itself in the strange position of advocating for Apple over Qualcomm in the battle over who will be allowed to bring 5G technology the US. Our goal was to make it clear to our Senators, Representatives and committee leaders that Intel is a tried and true American company and the rightful architect of America's 5G infrastructure. We started with thousands of hand-delivered Washington Post newspapers wrapped in Intel's message.
We mounted an aggressive social push with purpose-built content for all channels, including this simple video:
And we took over two busy subway stations in the DC metro area. We highlighted numerous applications of 5G technology in all aspects of our lives and reinforced our message that America's 5G starts with Intel.
