Argosy University
In the much-maligned for-profit category, Argosy University actually had a good story to tell. And after extensive research, we landed on an inside-out approach: use the credibility of their leading program – Doctoral Programs in Behavioral Sciences – to lift the programs that needed help. And thanks to years of success and several strategic acquisitions, Argosy had the stories to back it up.
​
Going for a doctoral program later in life often comes with sacrifice – and it's usually born of a desire to help people in need.. So we focused on the struggle, tension and emotion involved in this life-altering decision.
We followed up with stories of real students and alumni - adding context to the journey of a prospective student considering returning to graduate school in behavioral psychology.
The campaign was supported by an aggressive print, out of home and digital campaign.
