Ferrari and Intel

Despite Ferrari's timeless reputation for winning, they never stop innovating. That's why the venerable Italian race car manufacturer partnered with Intel to bring Artificial Intelligence to the race track. We started with an editorial shoot at Laguna Seca Raceway and took it all the way to CES.

We developed a large body of social-first pieces for the lead-up to CES and beyond. We developed a Facebook Canvas unit - a choose-your-own-path experience.

We built out robust social-first videos:

And some Instagram stories:

BACK TO WORK