HPE SMB Index

HP Enterprise had a problem selling to small- and medium-sized businesses. The usual stuff wasn't making an impact (does it ever?) so we developed the SMB Index, a mobile-driven tool designed to help the user understand their company's readiness in the hypercompetitive IT space. The entire assessment can be completed quickly with just a thumb.

Mobile, intuitive controls.

Each 'type' of question requires only a thumb to answer, from a rotary dial to Tinder-like left/right swiping to re-ordering priorities.

Continuous, relevant feedback.

The user can check in on progress between each section. These section results show user score, user score in relation to similar companies worldwide and multiple pieces of HP-created and curated content based on the overall scores.

Microsoft Business Accelerator

A different take on the SMB Index. We start with a series of questions, answerable with just a thumb. The goal is to measure the 'nimbleness' of a business in how it relates to technology. Again, we use the collected data to 1) learn more about the customer; and 2) to serve relevant content that nurtures the relationship with Microsoft.

1/5

BACK TO WORK