Intel Retail
Retail is dead. Or so they say. And it's true that brick and mortar retailers are falling en masse around the world. The bright side? Technology can transform the physical experience and revitalize the retail sector. Because Intel had little share of voice in this category, we started with a thought leadership piece using Intel influencers.
We developed an interactive companion piece, a scrollable breakdown of the technologies that are changing the way we shop. The user can complete the experience with a simple scroll and interact with deeper content – like videos, whitepapers and articles – along the way.
We carried through the concept in display advertising, editorial development and even in trade shows. We themed and designed Intel's presence at the world's largest retail trade show, the NRF.
