PPG
A quiet company in Pittsburgh, Pennsylvania ... with billions of dollars in assets and 46,000 employees, PPG wanted to introduce itself as a brand to the world. We started with stories. PPG a hand in everything from golf balls to battleships. We started with an introduction:
And a wide range of support, from traditional print and digital to animated content for social media.
We developed a unique way to tout the company's achievements in sustainability and conservation in social media channels: a series of quick, bright animations that stay true to the brand.
We continued our follow through of the brand stories by partnering with Forbes to develop long-form editorials.
And we developed a major event that corresponded with the US Open just outside of town. We turned the city plaza into a golf club complete with driving ranges, golf pros and Arnold Palmers. And we invited the city to help us make a piece of art, to be signed by the world's leading golf pros and then auctioned for charity.
Describe your image.
Describe your image.
Describe your image.
Describe your image.
Describe your image.
