Doremus

EXECUTIVE CREATIVE DIRECTOR

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September 2018 – Present   |  San Francisco

I lead a multi-disciplined creative team in developing global creative campaigns for clients including Microsoft, PPG, and Intel. I currently serve as creative lead for our B2B AOR engagement with Intel. 

As the Intel creative lead, I manage a team that includes artists, writers, journalists and strategists.

• I lead creative and content strategy, development and execution for several business units within Intel including: Artificial Intelligence, Data Center, Brand, Internet of Things and 5G.

• My team creates media in many forms: focused docu-style films, long-form editorial articles, engaging online experiences, and, yes, Instagram stories.

• I was a member of the original pitch team with partner agency Chiat/Day, and I present creative and strategy to Intel leadership regularly.

I direct the technological innovation effort for Doremus, ensuring the synchronization of creative, strategy and data in all of our work.

In the last 3 years, we have transformed Doremus from a traditional B2B advertising agency to a
multi-disciplined, editorial-driven content creator. I have been at the forefront of this change including:

• Building a complete journalism discipline within the agency

• Bringing 90% of post-production work in-house

• Creating compelling creative content with a journalistic bent 

I previously served as creative lead for:

• Microsoft Office 365 engagement – from pitch to project execution – work included both long- and short-form video, content and social strategy, and numerous content pieces including editorial, infographics, magazines and social. 

• PPG, a global paints and coatings conglomerate with more than 46,000 employees worldwide. Work included marketing and content strategy, video creation and development and design direction for print, digital and social.